Agenda

Friday, February 24

7:30-8:30am	Registration
8:00-8:45am	Welcome
8:45-9:45am	Keynote: State of Social Media - Ground Breaking Research from comScore It is clear that social networking has become an integral part of the fabric of the Internet and one that is increasingly becoming integrated into the experience of so many different activities online. In this deep dive session, Eli Goodman, Media Evangelist for comScore, will review the latest trends within social media and what they signal for the future. Focusing on key demographics, Mr. Goodman will reveal important findings about social media users and how different demographics utilize these networks differently. This session will give you a clear vision of how the social landscape looks today, how it is shifting and finally, how you can utilize this new media to yield ROIs. Speaker: Mike Shaw, Director, Marketing Solutions, comScore Europe
9:45-10:15am	Break
	Social Media Strategy & PR (SMC) Track	Social to Drive Commerce & Lead Gen Track
10:15-11:15am	Creating and Executing a Social Media Strategy Updated to include the latest regulations and revolutions in the social marketing space, this actionable session will teach how to build and deploy a strong, ROI-focused social campaign. Speakers: Sundeep Kapur, Evangelist, NCR Corp. Dennis Yu, CEO & Co-Founder, BlitzLocal	How to Generate Leads & Drives Revenues with Social and Email Marketing In this session, Kath will cover trends, best practices and tactics to generate leads and drive commerce via social media (Twitter, Facebook, blogs, communities etc) and how to nurture and convert those leads into sales. Speaker: Kath Pay, Co-Founder and Email Marketing Consultant, Plan to Engage
11:15-12:15pm	A Decade of Social Business We are now poised to move from social media to social business. Learn how the role of the customer will further change and evolve, keeping companies on their toes. Companies, let's learn how to keep up in this session. Speaker: Todd Wilms, Sr. Director, Social Media Audience Marketing, SAP	Social Makes Cents: How a Technology Firm Inked a Six-Figure Deal via Social Learn how creative blogging and social sharing helped Orchestra Team get found by a new prospect, ink new partnerships and bring in revenue that they could track back to their inbound efforts. This quick case study will highlight specific things you can and should be doing to grow your reach and win new customers in fun and inexpensive new ways! Speaker: Richard Strange, Director, Strange PR
12:15-1:15pm	Lunch
1:15-2:15pm	How to Easily Manage Social Media Marketing for Campaigns This session will teach you how to incorporate social media into your campaign planning and execution, rather than have it be an after-thought, or a time-consuming yet unmeasurable activity. Speaker: Kim Albee, President, Genoo, LLC	How to Turn Your Customers into an Active - and Voluntary - Sales Force As traditional paid channels are increasing in cost and becoming more saturated, marketers are looking for new ways to acquire and engage consumers on their website, in emails, and across social networks. This session will provide an overview of referral marketing and take a look at the different channels marketers can use for their referral-based programs, the results they can expect, and the best practices we've discovered from launching, managing, and optimizing referral campaigns for over 200 leading brands. Speaker: Gareth Ingham, Business Development Director, Grape Digital
2:15-2:45pm	Break
2:45-3:45pm	How Does the Market Perceive Our Product? Learn how a product launch was tracked in nearly real-time using natural language processing on top of social media data. Going well beyond sentiment analysis to show the influence a Facebook fan page, they tracked the page's visitors against the site to determine the impact it had on the overall data. Speaker: Matthias Bettag, VP, Analytics (Europe), Semphonic	Unleashing the Potential of Review Content It's time to unleash the potential of your most valuable content asset - reviews. On most sites, reviews are pent up in the product page, but recent experiments are uncovering that the potential of reviews goes far beyond that. This session will explore emerging marketing best practices that leverage review content. Learn how to leverage reviews to improve the impact of display, email, in-store, print, Facebook, and search marketing. Speaker: Chris Boggs, Director of SEO, Rosetta Hakan Thyr, International Partnerships Director, Bazaarvoice
3:45-4:30pm	Responsible Marketing in 140 Characters or Less In the face of emerging regulations, learn the best practices for social media disclosure and transparency in the UK and US markets. Speaker: Todd Wilms, Sr. Director, Social Media Audience Marketing, SAP Tom Chernaik, Principal, Cmp.ly Molly Flatt, President, WOMMA UK & Social Business Director, 1000 Heads Jo Farmer, Partner, Lewis & Silken